Rebranding: AOP Orphan is now AOP Health
All of AOP Orphan’s business units and subsidiaries have now been united under the new AOP Health brand.
Vienna, January 20, 2022. Previously known as AOP Orphan, AOP Health is a European pioneer for integrated therapies for rare diseases and in critical care. The international healthcare group is headquartered in Vienna, Austria, and focuses on research, development and global sales of innovative treatment solutions. The Group continued its systematic growth with the establishment of OrphaCare in 2018 and takeovers of Amomed Pharma GmbH and SciPharm S.à.r.l. in 2020. This also enabled AOP Health to gain a foothold in the intensive care and emergency medicine sector.
AOP Health – all business units under one roof
To reflect this step, the Group has introduced a new umbrella brand: AOP Orphan will be renamed AOP Health, creating a new brand identity that covers all of the Group’s business segments. Within this umbrella brand, the two companies OrphaCare and SciPharm now operate as AOP Care. The new brand AOP Health also highlights the patient-focused, integrated approach that the company has adopted since it was set up. It also underlines the fact that health is our most important asset – especially in the midst of the current pandemic.
Committed to protecting patient health and wellbeing for 25 years
The company celebrates its 25th anniversary this year and gifted itself a new brand name to mark the occasion. “The new brand is our way of expressing our commitment to helping patients, which has remained unchanged for a quarter century and includes integrated treatment concepts that are about much more than just pharmaceuticals,” AOP Health Group CEO Andreas Steiner pointed out.
Needs. Science. Trust. – new claim underlines Group’s focus
AOP Health believes it has a responsibility to make innovative integrated therapies and disease-management solutions available long term to as many patients as possible who suffer from rare diseases or require critical care. “We want to earn the trust of these people and do everything we can to cure their illness, or at least improve their quality of life. To achieve this, we are in close contact with healthcare professionals, researchers and patients,” said Steiner, commenting on the new brand story. The company aims to use a new claim – Needs. Science. Trust – to underline this focus more strongly in its messaging. These three aspects always take center stage – no matter whether the focus is on rare diseases, intensive care or 24/7 patient services. Andreas Steiner added: “And what says more about what we strive to do in our day-to-day work than putting ‘Health’ front and center? Is there anything more important than that?”
Watch a video on "What does health mean to me?"
Brand relaunch in collaboration with Verdino
The AOP Health rebranding project was implemented in cooperation with Vienna-based creative agency Verdino, which specializes in healthcare and responsible business.
For more information on AOP Health, visit aop-health.com
The brand AOP Health incorporates several companies: The international Healthcare Group is the European pioneer for integrated therapies for rare diseases and in critical care. Over the past 25 years, the company has become an established provider of integrated therapy solutions from its headquarters in Vienna, its subsidiaries and representative offices throughout Europe and the Middle East, as well as through partners worldwide. This development has been made possible by a continually high level of investment in research and development on the one hand and a highly consistent and pragmatic orientation towards the needs of all our stakeholders on the other - especially the patients and their families as well as also the doctors and care professionals treating them.
Nina Roth, MAS
Head of Corporate Communications
+43 676 3131509