To the content

Global Brand Unit Lead (Director level) - f/m/d

Full-time Vienna

AOP Health is the European pioneer for integrated therapies for rare diseases and in critical care. To enhance our team in Vienna we are looking for a Global Brand Unit Lead (Director level) - f/m/d.

AOP Health is seeking a strategic and results-driven Director for our Global Brand Unit to lead global branding, strategy, and commercial execution across a key therapeutic area — including a high-impact strategic collaboration with RHEACELL. This position will lead the launch of AOP Health’s new strategic partnership with RHEACELL including two late-stage stromal cell therapies. Together, we’re bringing new hope to patients with chronic venous ulcers and Epidermolysis bullosa — conditions with high unmet medical need. As Director, you will lead partnership collaboration, guide late-stage clinical trial completion, develop go-to-market strategies, and execute market launch plans across Europe.

What Your Day To Day Will Look Like

Brand Strategy & Lifecycle Management

  • Develop and execute long-term brand strategies across the therapeutic area and value chain
  • Lead the RHEACELL therapy launches, including market development and launch sequencing
  • Manage full lifecycle of brands and oversee cross-functional global brand units
  • Drive commercialization plans  

Global Brand Strategy

  • Build and manage a comprehensive launch roadmap for ABCB5+ MSC therapies
  • Shape the global marketing mix and provide market-level guidance and support
  • Oversee execution to ensure consistent brand identity
  • Coordinate scientific communication, KOL engagement, and congress activities  

Financial Leadership

  • Full P&L accountability for each brand/therapy
  • Oversee brand forecasts, long-range planning, and investment allocations across functions and markets  

Strategic Product Development

  • Collaborate with Business Development and R&D on early access and post-launch data strategies
  • Guide patient population insights, competitive analysis, and support health economics modeling    

Performance Monitoring & Reporting

  • Deliver performance reports and KPIs for global brand execution
  • Maintain proactive dialogue with regional and national teams to ensure high-impact execution  

Team Leadership & People Management

  • Lead and mentor a growing team, including direct management of Global Brand Managers
  • Foster a collaborative, high-performance culture across global and country-level functions  

External & Internal Communication

  • Build strong relationships with KOLs, patient advocacy groups, and scientific societies.
  • Represent the brands at international congresses and in global communications.
  • Drive alignment and engagement across internal stakeholders and external partners.  

Compliance & Standards

  • Ensure regulatory, legal, and corporate SOP compliance across all brand activities

Your Qualifications and Experience

  • University degree: MBA or advanced scientific education preferred
  • Proven success in multi-country brand launches, ideally with biologicals and advanced therapy medicinal products (ATMPs).
  • Deep knowledge of Market Access, LCM, and global brand marketing.
  • Strong strategic and analytical skills, in-depth understanding of brand P&L, lifecycle strategy, and commercial execution.
  • Cross-functional leadership experience with a growth mindset and change agility.
  • Proven ability to lead in matrix and multicultural environments.
  • Strategic, decisive, and agile — able to lead in complexity and scale innovation
  • Patient-centric and passionate about delivering life-changing therapies
  • Collaborative and persuasive communicator, able to inspire cross-functional and external teams
  • Skilled in coaching, developing talent, and building cohesive high-impact teams

Our Offer

  • A position with personal responsibility and space for creativity
  • Open corporate culture with the opportunity to bring in your own ideas
  • Highly motivated, agile, and international team
  • Great opportunities for personal and professional development
  • Attractive work environment with excellent career opportunities and flat hierarchies
  • Competitive salary package plus bonus, company car and various benefits
  • The gross annual salary in accordance with the collective agreement (KV) for this role is 58.884 EUR on a full-time basis (38.5 hours/week). We are willing to offer industry standard salary depending on your qualifications and relevant experience

Apply for this job.

If you would like to work as a team player in an international environment and can identify with our values "Agile, Ambitious, Aligned, Accountable and Appreciative", apply for this job

HR Contact.

Angelika Drabek

Angelika Drabek

Senior HR Recruiter

AOP Health offers meaningful work that has an impact on the wellbeing of others. As an Vienna-based, global pharmaceutical company, we are looking for ambitious people with industry experience, who like to drive agile projects with cross-departmental alignment, and take on accountability.

To the main navigation