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New digital presence for international pioneer AOP Health

March 21st 2024
New digital presence for international pharmaceutical pioneer AOP Health

Vienna, 04.03.2024. The international pharmaceutical company AOP Orphan Pharmaceuticals GmbH (AOP Health) has modernized its global web presence to better communicate the company's purpose. For the website relaunch, AOP Health relied on the digital expertise of Vienna-based agency FONDA.

AOP Health is a pioneer in integrated therapies for rare diseases and critical care medicine. The international pharmaceutical company, headquartered in Vienna, Austria, researches, develops and markets innovative therapeutic solutions worldwide. The company launched their new website at the beginning of the year. The focus of the new website is to present the company's range of services and to convey authentic patient and employer stories. The Viennese agency Fonda is responsible for the user experience and user interface design, the technical implementation and the CMS filling.

Clear design, targeted solution

Making therapies available worldwide requires a multi-professional team of researchers, patient organizations, partners, and current and future employees. The new online portal will also address these different user groups. The new website optimizes the company's online presence while meeting the needs of the various target groups.

Bernhard Nachbaur, LL.M.

The most important task of the new website is to create a digital presence that reflects the company's innovative strength and top performance, while at the same time optimizing the user experience.

In addition to a clear structure, optimized usability and a large, modern design, the website is based on a consistent image and video concept. Generous image and video modules create emotion and support the storytelling. A special focus was placed on the stories of patients and staff.

Alexander Reiberger, Managing Director of Fonda Agency: "We are pleased to have created a platform that emphasizes the important content of AOP Health through a well thought-out user interface and contributes to optimizing the digital presence of the international pharmaceutical company.

About AOP Health

The AOP Health Group incorporates several companies including AOP Orphan Pharmaceuticals GmbH with its seat in Vienna, Austria (“AOP Health”). The AOP Health Group is the European pioneer for integrated therapies for rare diseases and in critical care. Over the past 25 years, the Group has become an established provider of integrated therapy solutions operating from its headquarters in Vienna, its subsidiaries and representative offices throughout Europe and the Middle East, as well as through partners worldwide. The claim “Needs. Science. Trust.” sums up the foundation of the Group’s success: establishing trust through a continually high level of investment in research and development and a highly consistent and pragmatic orientation towards the needs of all stakeholders – especially the patients and their families as well as the healthcare professionals treating them.


FONDA is a digital and advertising agency in Vienna. The guiding principle of the agency, which was founded in 2005 and now employs over 25 people, is: "Better simple!" Because: FONDA develops solutions that are as simple as possible and only as complex as necessary. Projects are implemented in-house by the subsidiary FONDA Labs, which focuses on the technical implementation of digital platforms. FONDA's reference customers include A1 Telekom Austria, Doctors Without Borders, AUVA, BMI, BMK, BUWOG, D.A.S. Rechtsschutz, Diakonie, Erste Bank Group, Falstaff, Generali Deutschland, Josephinum, Medical University of Vienna, Mobilitätsagentur Wien, OMV, OeKB, Raiffeisen Bank International, Sacher Hotels, Schönbrunn Group, City of Vienna, switch, University of Vienna, Unicredit Bank Austria, VIG - Vienna Insurance Group, VBV Group, VOR - Der Verkehrsverbund, Wikifolio, Austrian Federal Economic Chamber and Vienna University of Economics and Business.

Press Contact.

Mag. Nina Roth, MAS

Head of Corporate Communications

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