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New podcast season for chronically ill: first episode out now

September 11th 2025
When a serious diagnosis turns life upside down, many patients face a period of uncertainty. For those affected by rare diseases such as myeloproliferative neoplasms (MPNs), a group of rare blood cancers, the need for reliable information is especially urgent.

The newest AOP Health podcast season focuses on health literacy and informed decision-making.

Vienna, September 11th 2025. To mark MPN Awareness Day, AOP Health has launched the second season of the German language podcast “Will everything be different now? Life after and with a serious diagnosis.” (“Ab jetzt ist alles anders? Leben nach und mit einer schwerwiegenden Diagnose.”) focusing on health literacy and informed decision-making.

Myeloproliferative neoplasms (MPN) are a group of rare, chronic blood cancers, in which the bone marrow produces excessive amounts of blood cells – including red blood cells, white blood cells, and platelets. This dysregulation can lead to a range of health complications. These conditions typically progress slowly and may develop over the course of several years.

A form of MPN is Polycythaemia Vera (PV), a condition in which the bone marrow continuously produces too many red blood cells, increasing blood viscosity and making the blood “thicker”. This can result in circulatory problems, thrombosis, or embolism.1 Despite the severity of the disease, most patients with PV have a near-normal life expectancy if diagnosed early and treated appropriately. The incidence is around two cases per 100,000 inhabitants per year. 2,3

Make Informed Decisions – Live Independently

The first season of the podcast explored the mental and psychological challenges that come with a serious diagnosis. The second season now focuses on informed decision-making. Patients with rare diseases, such as myeloproliferative neoplasms (MPN), often face unique barriers to accessing information and medical expertise. The podcast aims to empower them to take an active role in managing their condition and make informed, self-determined decisions.

High Demand for Information

Studies show that patients often feel overwhelmed or insufficiently involved in medical decision-making, expressing a clear desire for more information and greater participation. According to an unpublished survey4 commissioned by All.Can Austria, 53 percent of respondents whished they had received more information at the time of their diagnosis. 44 percent of the cancer patients reported feeling little to no involvement in decisions about their treatment. Research indicates that well-informed patients respond better to medical therapies, adhere more closely to treatment plans, and take medications more consistently. Shared decision-making between patients and physicians can positively influence the course of illness and improve overall outcomes.

Guidance for Difficult Decisions

The second season of the podcast, featuring five new episodes, is designed to offer practical support for navigating complex medical choices. Listeners hear from patients who have faced challenging decisions, psychologists specializing in decision-making, and experts in patient communication and health literacy. Together, they take a behind-the-scenes look at how medical decisions are made—and offer concrete tools to help: from tips on understanding medical terminology to assessing complex risks. Topics include:

  • Decision-making processes and psychological challenges: The first episode addresses the psychological aspects of decision-making, such as the fear of making the "wrong" choice, coping with uncertainty, and the role of intuition. It also addresses the sense of overwhelm many patients experience after receiving a diagnosis, and raises the question of whether doctors should make all the decisions.
  • Understanding medical language and filtering information: The episode "Wie werde ich zum informierten Patienten" (“How Do I Become an Informed Patient?”) offers practical advice on how to read medical information, identify misinformation online, and find neutral, trustworthy sources. It also explains how to interpret package inserts and determine how much information is truly necessary and helpful.
  • Assessing risks and making rational decisions: Psychological effects can distort how we perceive risk. Examples include overestimating immediate dangers, feeling a false sense of control, or being influenced by how information is framed (e.g., “90% survival rate” vs. “10% mortality rate”). Understanding these mechanisms can help patients make better decisions.
  • Participating in clinical trials: One episode focuses on the decision to take part in a clinical trial, discussing both personal and societal benefits, patient rights, and how to assess the credibility of such studies.
  • Shared decision making: This episode explores who should be involved in medical decisions and how shared decision-making can be implemented. It discusses whether family members—such as partners or children—should be part of the process, and what shared decision-making between doctors and patients truly means in practice.

Links

The podcast series „Everything's Different Now? Life After and With a Serious Diagnosis“ in German original language audio ("Ab jetzt ist alles anders? Leben nach und mit einer schwerwiegenden Diagnose”), is produced by AOP Health in collaboration with Sisigrant, a Vienna-based podcast agency. AOP Health has been active in researching and developing therapies for rare diseases for nearly 30 years. The first episode of the new season will be available on all major podcast platforms starting 11 September 2025 here.

About AOP Health

AOP Health is a global enterprise group with roots in Austria, where the headquarters of AOP Orphan Pharmaceuticals GmbH ("AOP Health") is located. Since 1996, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine. The group has established itself internationally as a pioneer in integrated therapy solutions and operates worldwide through subsidiaries, representations, and a strong network of partners. With the claim "Needs. Science. Trust." the AOP Health Group emphasizes its commitment to research and development, as well as the importance of building relationships with physicians and patient advocacy groups to ensure that the needs of these stakeholders are reflected in all aspects of the company’s actions.

Press Contact.

Mag. Nina Roth, MAS

Head of Corporate Communications
nina.roth[at]aop-health.com

References:
1. National Comprehensive Cancer Network (NCCN). Clinical Practice Guidelines in Oncology – Myeloproliferative Neoplasms. Version 3.2022.
2. Verstovsek, S. et al. (2021) ‘Changes in the incidence and overall survival of patients with myeloproliferative neoplasms between 2002 and 2016 in the United States’, Leukemia & Lymphoma, 63(3), pp. 694–702. doi: 10.1080/10428194.2021.1992756.
3. Tefferi, A., & Barbui, T. (2023). Polycythemia vera: 2024 update on diagnosis, risk-stratification, and management. American Journal of Hematology, 98(12), 1969–1983. https://doi.org/10.1002/ajh.27187
4. Spectra Marktforschung GmbH für die Initiative All.Can, 2022, www.spectra.at

Photocredit Stock-Photo: "AdobeStock_489772801“

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